CIRCLE IMPACT REPORT 2023
Impact report 2023
SUSTAINABILITY IS DEAD, SAY HELLO TO CIRCULARITY
Shape a model where circularity is the norm.
From day one, we made the bold choice to break with conventions and shape a model and a future where circularity is the norm.
In a constantly evolving world, environmental concerns are taking center stage and must be the top priority for creating lasting value and rethinking our approach to sustainability. We've taken a giant leap forward by abandoning the traditional notion of sustainability in favor of a more revolutionary concept: circularity. A comprehensive concept that encompasses a 100% commitment. It's embedded in our brand structure, product design and sourcing, ethical manufacturing, the product lifecycle and recycling model.
In this report, we will explain why circularity is the future of our brand, the future of fashion and sports industry, and most importantly, our planet.
Join us in this adventure for a greener, fairer, and more circular world. Together, we can make every purchase an act of positive change. Let's act now because the future is in our hands.
FOUNDER’S STATEMENT
We believe that sports should be more than just an individual pursuit of excellence; it should also be an act of respect for our planet. We believe that every stride, every movement, every moment of effort can become a step forward for environmental protection. Our vision is to revolutionize the sports industry by embedding environmental protection at the core of our essence.
COMMITMENT TO THE PLANET
Our goal goes beyond creating high-performance running products. It guides every decision we make, every innovation we undertake.
We commit to minimizing our carbon footprint, using sustainable materials, and adopting eco-friendly practices in everything we do.
Our aim is to be a brand that actively contributes to the preservation of Earth for generations to come.
THE REVOLUTION OF ENVIRONMENTALLY FRIENDLY RUNNING
We are initiating a revolution, a revolution of sports that cares for our shared home. We believe that sports can be practiced in harmony with nature, without compromising our environment. Every fabric, every stitch, every detail of our products is designed with a deep love for the natural world. We demonstrate to the world that it is possible to perform while safeguarding what matters most.
POSITIVE STRIDE TO THE PLANET
We are not doing this for applause alone. We do it because it is necessary. We do it because we believe in the positive impact every business can have on the planet. Every environmentally conscious choice we make is a small step that, when combined, becomes a significant stride. We encourage all runners to join this movement and to place the environment at the heart of every decision.
A CALL TO ACTION
Our vision is not mere rhetoric; it is a call to action for all sports and nature enthusiasts. Join us in this revolution of environmentally friendly sports. Every time you wear our products, every time you push your limits, know that you are part of something bigger. You are part of a community that doesn't just run, but runs for the planet, for the future.
Join us to to revolutionize the sports industry by placing environmental protection at the center of our mission. We act not just for today's athletes, but also for the generations to come. Join us in this quest, in this movement for sports that leaves no negative trace on our planet but leaves positive imprints on our hearts.
Run for the Planet, Run for the Future!
#ProtectOurPlayground
Romain Trebuil
CIRCLE IMPACT REPORT 2023
CIRCULARITY
Since its creation, Circle Sportswear has embarked on a transformative journey with the introduction of a new circular business model, 'Our Circular Gameplan' which was put in place to kick-start our ambitions of delivering technical and sustainable innovations to running enthusiasts all around the globe.
Our Circular Gameplan represents a comprehensive framework encompassing a multitude of guidelines. Circularity is at center of all our activities and is an integral part of our product specifications and roadmap. For instance, our design and development team design everything with end of life in mind. We aim to create a virtuous circle by starting with existing recycled resources and producing garments that are themselves recyclable. We categorically refuse to produce a garment that will generate non-recyclable or biodegradable waste, and therefore seek to find the best solutions with innovative partners with whom we work hand in hand and share a common vision.
IMPROVING THE OVERALL IMPACT OF FASHION AND SPORTS'INDUSTRIES
Our main goal is to continue to be the most responsible version of ourselves. We are not 100% perfect, of course, but we are constantly striving to do better than the industry and ensure that every decision contributes to improving the overall impact of fashion and sports’ industries. We firmly believe in our mission to drive a profound transformation within the sports industry. We also seek to provide greater transparency to help every runner understand this sector and its impact.
OUR CIRCULAR GAMEPLAN
SUSTAINABLE AND PERFORMANT MATERIALS
All Circle products are made from certified, best in class, recycled or bio-based materials.
LOCAL & ETHICAL MANUFACTURING IN EUROPE
From raw materials to the final product, everything we make is sourced and made ethically in Europe, and traceable. Nos vêtements ne font pas 3 fois le tour de la terre avant d'arriver chez vous. All recycled waste and natural materials are sourced as locally as possible, from Italy, Germany, France, and Spain, and our collection is 100% manufactured in Portugal.
LIFECYCLE AND RECYCLING PROCESS
We design all our products with end-of-life in mind. Our materials can be separated and disassembled to create new collections from our first collections.
COMMUNITY CENTERED
We develop every product in collaboration with our growing community.
3 YEARS OF COMMITMENTS & ACTIONS
2020
Creation of Circle Sportswear and launch of our first preorder sale through Ulule
2021
Launch of NanoTech Program, which aim to reduce as much as possible the microplastics in our fabrics
Launch of our first 100% made in France capsule with Saint James
First bio based product in Lyocell & Wood fibers in partnership with Lenzing
2022
Creation of the Circle Run Club, the first free run club driven by athletes and professionals in Paris
Launch of the Get Lucky collection fully made from natural wood fibers
Launch of Fairly made Life Cycle Analysis
2023
Launch of the SuperNatural preorder
Creation and share of our CSR chart to all our Partners
Fairly made certification for all our essentials product collection
- B-Corp certification application
- Launch of our first seamless products “Feel Good”, 0 waste collection
Launch of our reparation and recycling program Back to the Future
Impact report
Follow our adventures
News, events, guides & tips, environmental innovations, co-design
and circularity. By subscribing, you join the Circle collective. The newsletter is sent
2 to 4 times a month, no more. We commit to it.