Circle x Alexandra Rosenfeld

At Circle, we like good stories. Telling them, embodying them and living them.

This is the story of the collaboration with Alexandra Rosenfeld that we want to share with you today.

Alexandra Rosenfeld, you know her as Miss France 2006 and then Miss Europe, but Alexandra Rosenfeld was first of all a high-level sportswoman in athletics.

Today, Alexandra is a woman committed to environmental protection and a certified Hatha Yoga teacher.

For Alexandra, a responsible brand is a brand that is transparent towards its community of buyers and towards its community in general. It is a brand that is anchored in an ethical approach, that uses noble materials, and that pays attention to the people who manufacture in the workshops.

His secret dream?

Alexandra Rosenfeld is a person who follows her dreams. Today, her life is what she has always aspired to: living with her family, near the ocean and the mountains.

Alexandra had another secret dream: to create her yoga outfit. "This outfit was my whole life because I did 10 years of athletics. I started when I was 8 years old, and so being in leggings, bras and big t-shirts, it was my outfit for as long as I can remember, the outfit I love, the comfortable outfit and really the one I prefer. I wanted to get back to that madeleine de Proust feeling.

Aware of the difficulty of developing products that are both technical and responsible, she knew she would need support. Having tested many brands and Circle Sportswear being her favourite, she asked us for support.

"I needed to be accompanied and for me you (Circle) are the best.

ALEXANDRA X CIRCLE or the beginning of an adventure

Before contacting us, Alexandra was already using responsible brands, but she was still missing the technical aspect she was looking for.

For Alexandra, Circle combines maintenance, technicality, responsibility and aesthetics. She also shares with us her desire to improve and to continue learning.

" What I like about you is that you don't take the easy way out, you are constantly challenging yourself to be more responsible, you don't stand still."

Alexandra visited us for the first time in November 2021 in our offices at the Barracks. The start of the collaboration was very smooth - a real "match" ;-)

We quickly agreed on the image of the sun - warm, bright and circular like the brand. A promising, sunny start that set the tone for the rest of the collaboration.

" From the beginning it was very fluid (...) there were things that were not possible to do, I didn't get defensive, I listened. So there was a lot of joint thinking, working hand in hand.

Follow the sun - A collaboration under the sign of sun and love

" " Follow the Sun" because I always want everything to be sunny, bright, smiling and fun.

Alexandra Rosenfeld is an extremely sunny person. We wanted this collaboration to be both in her image and anchored in the world of Circle.

For the names of the models, we have given the first names of the three most important people to Alexandra: Ava and Jim her two daughters and Yvette her grandmother.

It is also a nod to the name of her wellness method AJY "Ayurveda, Joie, Yoga" recently published by Robert Lafont.

His inspirations and colours

Alexandra was very inspired by the 90s and late 80s, a period she is a fan of (she loves the series "Strangers Things" by the way).

For the colours, she trusted her intuition, which led her to purple, a colour she felt comfortable with at the time.

I think the T-shirt is beautiful, I love it too much. If you were to suggest today that I change something, I wouldn't change anything, I love it as it is."

This collab' has brought a lot of energy to the Circle team. We hope you like it as much as we do!

NB: Alexandra is 1.73m tall and wears a size XS bra and leggings.